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On the road to readers through a new app

10 April 2014 in Digital

In line with the great work our digital team is doing with some of HSM’s top titles, the Sascoc Road to Rio magazine is now also available in a digital version.


‘I think if you look at recent developments in terms of our digital capacity and growth, where we have launched the SA Rugby app and the Cape etc mobisite, this is another exciting launch for us,’ says HSM commercial director Shane Keohane. ‘The Sascoc Road to Rio app allows instant access to the magazine from anywhere in the world – clearly a huge benefit for officials and athletes alike who travel to events.’


Furthermore, Shane says that it will also allow readers to access back issues. ‘We continue our trend of not only producing world-class publications, but also easy access through the digital versions, both past and present.’


Road to Rio is a sports lover's delight, as it covers Olympic, Paralympic and non-traditional sports, giving those sporting codes exposure that you won't necessarily find in mainstream media outlets. The magazine can now be downloaded through the App Store and for those who do not have access to an iPad, the digimag can still be downloaded off a PC through the Sascoc website.