Highbury Safika Media

100 Days to the London Olympic Games

20 April 2012 in Sport

HSM’s commercial director, Shane Keohane, jetted to Joburg on 18 April to co-ordinate the massive media interest in the 100 Days to the London Olympic Games 2012 event. Apart from the exciting kick-off of the 100-day countdown, Deputy Sports Minister Gert Oosthuizen was also there to support the launch of the Team SA Fridays initiative, which will have supporters wearing the green and gold every Friday as was done for Football Fridays in the run-up to the Fifa 2010 Soccer World Cup. Five ambassadors to the South African team were also announced. These mentors and supporters are Cecil Afrika, Lucas Radebe, Ernie Els, Makhaya Ntini and Cynthia Tshaka. (Photography: Catherine Kotze/Saspa)

HSM is the media partner to Sascoc and produces their quarterly magazine, Road to London.